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Cathy from Beautycounter

What got you into using Beautycounter products and becoming a consultant?

I'd like to say that I'd always been focused on living mindfully and healthy but 3 years ago I really started doing more research into the impact my choices were having on my environment and my health. We had a little vegetable garden and were raising our own chickens and I became more mindful about the harmful ingredients that were present in processed foods. Slowly I shifted the way we consumed towards a cleaner and low waste lifestyle. Limiting processed foods and plastics in our home, switching to safer cleaning products,

small but impactful steps. The last thing I really thought about was how our personal care items affect our health.

You just assume that since it's on the shelves it's safe right?

When my husband and I were planning to start a family, I had already cleaned up our eating habits and the products we used around our home and the next step for me was to look at the products we were using on our body.

I was shocked to find the amount of harmful ingredients that were hiding in our soaps, shampoos, lotions and cosmetics. Our skin is our largest organ and absorbs harmful toxins so quickly and spreads them throughout the body. I quickly learned that laws in the United States are basically non-existent and companies can easily hide harmful ingredients from us.

Ingredients that have been linked to a number of health issues from allergies and headaches to more severe health concerns like cancer and infertility.

In my search for what companies to trust and how to make sure I was making the best choices for our growing family, I came across Beautycounter. Yes, a beauty brand, a clean and safer beauty brand, but also a company that fights to change the laws in the US and Canada and a company that works hard to ensure the products we use are safe AND high-performing.

This organization takes clean and safe to the next level, they focus on ingredient safety and transparency, sustainability in their supply chain and packaging and attack the issues in the beauty industry head on. Did you know that besides our everyday products harming us, the supply chain for various ingredients is shady to say the least.

Beautycounter is also committed to address issues concerning palm oil, mica and vanilla, that may not affect our health the but health and livelihoods of those sourcing these ingredients. To make an already long story short, I was so intrigued by the work Beautycounter is doing to change an industry that affects literally all of us (we all wash our hair and take showers right?!) that I HAD to do something.

The biggest agent for change is our $$ and even though the world does not need another beauty brand, commerce is our vehicle for change, quickly. A year ago I decided to join Beautycounter as a consultant and made it my business.

How did you become a consultant?

I started in November of last year. My daughter was about 5 months old and I was contemplating going back to work full-time but I was not ready yet to leave her. So I decided to start my own business on my terms. Honestly, I didn't know too much about direct sales or network marketing and I think Beautycounter approaches the business in a completely different way. I thought, and still think, if I can educate and advocate and help the people around me switch to safer products AND make an income, I have to give it a shot, I had nothing to lose.

I ordered a bunch of products (which you don't have to do, you can order as much or as little as you want) and dove in! I learned as I went and started taking people along with me in my journey, most of which were as shocked as I to learn what a mess the beauty industry really is. When you start out you get a personal website, where people can shop and learn about the products.

The great thing about Beautycounter is that you can shop it like any other website, you don't have to be a member, or order monthly or jump through a bunch of hoops to get started, it's as easy as shopping Sephora.

Same goes for being a consultant, you can build the business your way and spend as much or as little time on it as you want. You can share and engage with your audience in whichever way you feel you will make the most impact. Our consultants are the main way people learn about the mission and it's our biggest vehicle for change!

Can Beautycounter really create an income?

I'm not claiming this business is a one-stop to success and that the minute you start the orders will be pouring in. You have to put in the work and the time and not everyone will order from you, it took one of my best friends a year to place an order with me! I've hosted events where nobody showed up or engaged, I have done IG lives for 3 people (including my dad and my husband) and in the beginning it may feel like you are talking to a wall.